NYCwinerookie Media
Connecting the Next Generation to Wine
Join the Community
Connecting the Next Generation to Wine
Join the CommunityNYCwinerookie is a media company focused on bringing younger audiences into the wine world. We want to be a conduit for brands, importers, retailers, and more to connect with these audiences and build their next generation of consumers—all while providing a space for young people to get excited about wine, explore this world more, and connect with things like our monthly in-person events.
I'm Wyatt, the guy behind NYCwinerookie.
I grew up in a Canadian household with a lot of French influence, so wine was always around. Nothing formal, just part of life. Fast-forward a bit and I started drifting away from the typical early-20s drinking scene and leaning hard into wine instead. What started as curiosity turned into a full-blown obsession.
Over the last couple years I've been lucky to travel to places like Napa, Piedmont, Bordeaux and beyond, learning directly from producers, collectors, and people who just love great bottles. NYCwinerookie came out of that. The goal is simple: make wine feel normal, fun, and part of a modern lifestyle. The same way you care about where you eat, how you work out, or what you wear, you can care about what's in your glass too.
By day I work in tech. By night (and most weekends) I'm opening bottles, hosting dinners, and sharing what I'm learning online. I'm not trying to be a sommelier and I'm not chasing certifications. I like being a consumer who can translate good wine into plain English and help people feel comfortable getting into it.
You meet incredible people through wine, especially in a city like New York. NYCwinerookie is just my way of bringing more people into that world.
Join NYC's most stylish wine community. Our monthly events bring together young professionals—entrepreneurs, creatives, tech innovators, lawyers, doctors, and artists—who share a passion for elevated experiences and discovering great wine.
Join the CommunityWhen a $6,000 bottle of Petrus gets stolen—the story that had everyone talking
Watch on Instagram →The bottles that made 2025 unforgettable—my personal favorites from the year
View on Instagram →Our partnership with Louis Jadot for an exclusive holiday in-person tasting
See the Event →Our monthly wine events bring together young professionals—entrepreneurs, creatives, tech innovators, lawyers, doctors, and artists—who share a passion for elevated experiences and discovering great wine. These curated tastings create genuine connections and introduce attendees to exceptional bottles in an accessible, sophisticated setting.
Our micro-influencer platform delivers authentic, engaging wine content that resonates with younger audiences. We cut through the pretense and make wine education entertaining, relatable, and shareable—perfect for the scroll-and-learn generation.
We work directly with wine producers and importers through sponsored partnerships to craft digital marketing strategies that connect with young consumers. From Instagram campaigns to TikTok trends, we help tell their stories in ways that make an impact with the next generation of wine drinkers.
Through collaborative partnerships with NYC wine retailers, we create targeted content designed to drive younger, style-conscious buyers to their stores. Our approach blends aesthetics, lifestyle, and wine culture to convert followers into customers.